Residents and Visitors to Greater Chicago Can Hear Fashion Advice from “Fierce” Project Runway Designer Christian Siriano and Celebrity Stylists 

At Westfield Old Orchard in Skokie, Illinois, Project Runway’s Christian Siriano helps launch Westfield Style Tour — September 25-27, 2009. 

Visit the Westfield Style Tour page on the Westfield Old Orchard web site.

Joining Siriano in the Windy City are celebrity stylists Rebecca Resnick (who works with Tina Fey, Mariska Hargitay and Jamie Lynn Sigler) and Nicole of Wendi & Nicole (whose clients include America Ferrara, Sheryl Crow, Julia Louis-Dreyfus and Katherine Heigl).

Westfield Style Tour is a weekend of fashion programs, events and activities — the centerpiece of which is Modelinia Style Sessions, an interactive, hands-on experience that brings shoppers together with celebrity stylists.                       

During the Style Sessions, shoppers receive one-on-one consultations with a celebrity stylist who helps them discover their personal style, working with apparel and accessories from Old Orchard retailers including Zara, Martin + Osa, Bloomingdale’s and A|X Armani Exchange.  After identifying their personal look, each shopper will receive a customized “fashion recipe” that details outfit and product suggestions as well as discounts at participating Old Orchard stores.

After its stop at Westfield Old Orchard, the Westfield Style Tour will travel throughout the country to select Westfield shopping centers.

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Does your style align most with Heidi Klum, Tyra Banks, Cindy Crawford or Gisele Bundchen? Are you Classic Sophisticate, Modern Bohemian, Contemporary Chic or Rule Breaker?  

Launching on September 25th, Westfield Style Tour, presented with Modelinia, will help you answer these questions with:

º         Shopping center appearances by Tim Gunn and Tori Spelling
º         Personalized style sessions with celebrity stylists
º         Fashion tips and advice from Project Runway designers
º         Beauty consulations and makeovers
º         Chance to win a trip to New York Fashion Week

The Westfield Style Tour is a weekend of free fashion programs, events and activities, the centerpiece of which is Modelinia Style Sessions, an interactive, hands-on experience that brings shoppers together with celebrity stylists. Stylist clients include Katherine Heigl, Catherine Zeta Jones, Rachel Bilson, Jamie Lynn Sigler, Tina Fey, Julia Louis-Dreyfus, and Supermodels Jessica Stam and Doutzen Kroes. 

Style Session participants will receive one-on-one consultations with a renowned celebrity stylist who will prescribe looks that feature apparel and accessories from retailers within the shopping center including Gap, Guess, The Limited, Martin & Osa and Zara.  The personalized experience is designed to empower women by providing advice on key wardrobe pieces within the four style profiles that are inspired by the world’s top models.  After identifying their personal look, each shopper will receive a customized “fashion recipe” that details outfit and product suggestions as well as discounts at participating Westfield retailers.

Alongside the Style Sessions, New York Metro and California Bay Area shoppers will experience a Fall/Holiday 2009 Runway Fashion Show featuring Tim Gunn, Liz Claiborne’s CCO and Project Runway co-host.  Los Angeles shoppers will get fashion advice for their style profile from Tori Spelling, while Chicago and Washington DC patrons will hear from Project Runway’s Christian Siriano. 

The free events also feature beauty consultations, makeovers, TRESemmé  product giveaways and hairstyle demonstrations with celebrity stylist Tyler Laswell and a chance to win a trip to New York Fashion Week in February 2010.  Additionally, dozens of retailers will hold on-stage style sessions throughout the event weekends.

Westfield Style Tour, which is presented with Modelinia and sponsored by TRESemmé, debuts Friday, September 25th and will tour six Westfield shopping centers across the country:

Westfield Old Orchard, Skokie, IL, September 25 – 27
-Featuring Project Runway’s Christian Siriano, September 26th

Westfield Montgomery, Bethesda, MD – October 2-4
-Featuring Project Runway’s Christian Siriano, October 3rd

Westfield Garden State Plaza, Paramus, NJ – October 8-10
-Featuring Liz Claiborne’s CCO and Project Runway co-host Tim Gunn, October 10th

Westfield UTC, San Diego, CA – October 16-18
-Featuring Project Runway contestant Laura Bennett, October 17th

Westfield Topanga, Los Angeles, CA – October 23-25
-Featuring Tori Spelling, October 24th and Project Runway’s Laura Bennett, October 23rd

Westfield Valley Fair, San Jose, CA – November 6-8
-Featuring Liz Claiborne’s CCO and Project Runway co-host Tim Gunn, November 7th

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